Home / Net Worth / The Power of Information: Rockstar Finance Directory Mined

The Power of Information: Rockstar Finance Directory Mined

We’ve seen some extremely rare and amazing events these past 10 years.  In 2008, the United States elected Barack Obama as the very first African American president.  In 2014, the world witnessed Kim Kardashian break the internet with a fragile champagne glass.  And in 2017, Rockstar Finance launched the very first personal finance blog directory, complete with background information and net worth.   

But you didn’t stop by to hear me rant about politics or the time I had to change my number because a certain Kardashian wouldn’t stop calling me (cough…cough…KIM!).

I kid…I kid… 

You are here for the same reason that I spent countless hours mining net worth data out of each blogger’s site (compliments of the directory) – to understand how our financials stack up to our peers.  This analysis is not a competition of who is better than who; rather, a learning opportunity to better one’s self, financially.  I am merely providing information, which I believe is quite fascinating.  The effectiveness is in translating the data into knowledge, that ultimately becomes most advantageous.


As of July 19, 2017, there were 368 registered bloggers in the Net Worth Tracker database.  Of that number, 262 blogs either flashed a number with no supporting details or the data, itself, was stale (prior to 2017).  As a result, 106 blogs had transparently displayed their figures, in 2017, and therefore represent the population.  


I kept it simple and bucketed the data into 4 categories (as a percentage of Total Assets):

  1. Liquidity.  Defined as cash, savings, emergency funds, and taxable brokerage accounts.
  2. Retirement.  Non-liquid, tax-advantaged accounts such as 401(k), 403(b), IRAs etc.
  3. Home.  Non-liquid, equity (market) value.
  4. Other. Other being a catch-all bucket for non-liquid rental properties, vehicles, personal property, private equity investments and one blogger’s collection of assorted backscratchers.
Disclaimer: The accuracy of this analysis is only as good as the data provided by each blogger and some groupings may appear skewed.  For example, only one blogger representing an entire age group, range of net worth and/or category.




Sooooo…..any good takeaways or interesting assessments you’d like to share?

If anyone would like to see the data from a different angle, don’t hesitate to reach out.


  1. This is great data, I really like seeing the age break outs of Net Worth. I know it seems obvious, but it is exciting to see each age bracket’s net worth average increasing and jumping up quite a bit… power of compounding interest and hard work! Thank you for pulling this together!

    • You are most certainly welcome. It is comforting to see the increases, over the ages. Also interesting to see the shifts between liquid and non-liquid assets through the various age brackets.

  2. Lol I think I recognize our data point as the $759K one. This is so helpful, I didn’t even know our % breakdowns. We need to up our liquidity game (which is what we’re focused for on now) 😉

    • Originally, that is how I started this whole thing – wanting to understand everyone’s liquidity. Most people’s liquidity could weather them through an emergency situation, but what about missed investments? If you are liquid, you have options. Those options may ultimately lead you to financial independence. Otherwise, it seems we are stuck until 59 1/2.

      I am trying to keep my ratio of liquid to non-liquid assets around the 35-40% marker.

  3. LOVE IT!! Thanks for putting all this together – you had me cracking up at the beginning, haha… We’ll have to pass this around a bit 🙂

    • Thanks for organizing the directory for community. It was fun bolting on the additional data and sending out to everyone.

  4. Working Optional

    Wow, this is pretty awesome! Kudos to taking the data a step further and making it more interesting!

    • Working Optional

      The only suggestion I would have once we have a slightly larger data set is to also include a ‘Median’ net worth as some of the outliers will skew the averages. But then you’ve probably already thought of that…

      • Great suggestion and absolutely should include a median. I didn’t want to overload folks with too much data, but am happy to provide if you would like to dive in further.

        • Median net worth and total assets would be more appropriate than averages which get skewed by higher values. Would be great to see an update, but interesting nonetheless.

          • Correct. I tried to implied the data would be a bit skewed in my disclaimer from lack of sample size for a particular age or grouping and for outliers.

            Maybe an update for year-end. It’s 100% manually labor to scrap all the data.

    • Thanks for the kind words. Always happy to share new knowledge. I hope it helps!

  5. financeswithpurpose

    Interesting! What do you count as liquid v. non-liquid assets, out of curiosity?

    • Hello there. Fair question. Here is how I separate the pieces it their respective buckets:

      Liquid – cash, savings, emergency funds, vacation funds, down payment funds, and any taxable brokerage (i.s. stock, mutual funds etc) account. Basically, anything that can be readily convertible to cash without altering its value significantly through penalty, commissions, etc.

      Non-Liquid – home equity value, rental property equity value, cars, retirement accounts. All assets whose value is not guaranteed within a small variance to it’s stated value, long-term holdings such as retirement accounts that are purposed for later in life and/or would incur penalty.

      • financeswithpurpose

        Great – that answers my question. I was wondering how you factored in retirement accounts, and that makes total sense.

        Interestingly, liquidity may be slightly higher than the stats, then, if folks are able to take out their HSA money and Roth contributions w/o penalty. Though the overall impact is likely small.

        • This is true. I went back and forth for awhile on these types of assets. My thoughts were that HSA money is taxable (anytime) and penalized (prior to 65) if used for non-medical expenses – as such, I labelled non-liquid. And the Roth, albeit accessible, I assumed people would leave it for retirement and not consider this true “working capital” in their everyday lives.

          I made the assumption that no one is in a stress situation and therefore accounts like the Roth and HSA would be not be viewed as a liquid pool of money that people would access to fund another investment.

  6. Church,

    By reading your posts I know you are a lover of crunching the numbers. Well done with this. I don’t know what to do with the data but kudos. 😀

    • Thank you, thank you, thank you. I guess it all depends on your situation and how you interpret the data. For me, high level, I see ~43% of people’s net worth locked up in their home (32%) and Other (11% rental, cars etc). That would trigger me to look into how to unlock dormant liquidity in order to obtain financial independence at a more rapid pace.

      Again, everyone’s situation’s different.

      Thanks for stopping by.

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